Daniel Craig defends James Bond's Heineken drinking

Quote :

Fans of James Bond were shaken and stirred when it was revealed that the super spy would swig a Heineken instead of his normal martini in the upcoming film "Skyfall." Now Daniel Craig is coming to the defense of the move while explaining product placements are an "unfortunate" reality.

"We have relationships with a number of companies so that we can make this movie," he tells the Huffington Post. "The simple fact is that, without them, we couldn't do it. It's unfortunate but that's how it is."

Craig adds that the Sam Mendes-directed film, is a costly venture, but the inclusion of the beer sponsor won't dictate the story.

"There's a big furor about it, but it's not what the movie's about, I promise you," Craig says. "We haven't sold out completely."

In fact, Craig goes on to say that he's a big fan of Heineken. This should come as no surprise considering the millions they're putting into the movie and into an ad campaign featuring Craig.

"It's my favorite choice of beer. I drink it every morning - doesn't everybody?" he jokes.

http://blog.zap2it.com/pop2it/2012/04/daniel-craig-defends-james-bonds-beer-drinking-but-calls-product-placements-unfortunate.html

Where does everyone get the idea they're "replacing" the martini with a beer? :| Every article.

Makeshift Python wrote:

Where does everyone get the idea they're "replacing" the martini with a beer? :| Every article.

It's quite a stupid presumption....really... :suspect:

Mrs Aural Sects wrote:

Makeshift Python wrote:

Where does everyone get the idea they're "replacing" the martini with a beer? :| Every article.

It's quite a stupid presumption....really... :suspect:

Well, but then the average person (or at least the average poorly educated Communications major / reporter) thinks that Bond drinks nothing but vodka martinis (like he did on the plane flight in QOS). They've no idea just how diverse Bond's palette was in Fleming's works. For that matter, they don't remember how Roger Moore favored champagne over vodka in his films.

Bond drank both vodka martinis and beer (unsure of the brand) in QOS, no reason why he can't do the same in Skyfall.

The literary Bond drinks bourbon more than anything else, but I guess the film-makers latched onto the vodka martini because his instructions on how he liked it made were so specific it's one of the things that marks out the character as unique.