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PostSubject: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 5:22 am

Craig will be drinking Heineken in SKYFALL and starring in character in a Heineken ad.

http://www.chud.com/88975/heineken-fuck-that-shit-double-o-seven/

I'm furious, how about the rest of you? Bond does not drink beer!
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 5:33 am

I was pissed when I heard about COKE ZERO for QOS, then it turned out it he never had one afterall. Also, hasn't Bond already had a beer in the films and books? The only drink I remember him being a snob about was tea.
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 5:43 am

No beer, soft drinks or tea in the books as I recall.
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 5:52 am

Bond and Heineken have partnered for 15 years apparently. Who knew?

"Heineken recently announced that it has extended its 15 year partnership with the James Bond franchise. It will introduce an unprecedented and innovative global marketing campaign to support the launch of the new film Skyfall.This is the 23rd film in the James Bond series, and the 6th consecutive James Bond film that the Heineken brand has been involved with……"



Read more: http://chrisreed.brandrepublic.com/2012/03/14/the-names-heineken-james-heineken/#ixzz1qwwyWgsk

Bond Drinks Beer Heineken-shaken-stirred

If Bond must drink beer, I at least approve of the brand. It's my absolute favourite beer. Has been forever.

Olga likes it too! tongue

Bond Drinks Beer Productplacement-beer


Last edited by tiffanywint on Tue Apr 03, 2012 5:55 am; edited 1 time in total
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 5:55 am

Fairbairn-Sykes wrote:
No beer, soft drinks or tea in the books as I recall.

Just checked out this list: https://bondandbeyond.forumotion.com/t766-the-meals-of-007-a-comprehensive-guide

Looks like he had it twice, so it's only an occasion for him.
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 5:59 am

Awesome! Khan's latest research project comes to the rescue.

Craig says cheers! Good beer. Puts hair on your face!

Bond Drinks Beer Images?q=tbn:ANd9GcREqKJF7r0Ao46-m8Df9dob18gG0ZktO_PLPeH2dVatFxe6Du27
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:00 am

Why can't Bond drink beer if it's appropriate to the scene?

Yes, he drinks martinis. But he also drinks a very distinctive type of martini. So, if he is in a bar and he believes he is being followed, why would he order the one drink that will identify him?

Or what if he is meeting with a contact in Turkey who doesn't have the ingredients for a martini at hand? What is Bond supposed to do, force his host to go out of his way to make him a martini?

The way I see it, this move is only really a problem if Bond gives up his martinis entirely, or is in a position where he picks beer over a martini. As we saw in CASINO ROYALE, Heineken was one of the better examples of product placement. Unlike the Bondeo, where the camera lingered on the Ford logo, the Heineken advert on the Miami airport concourse was appropriate. If I went to Miami airport today, I would expect to see an advertisement just like it, so it didn't feel out of place.

Since Heineken has been the subject of one of the franchise's better product placements, I trust that EON will be able to find a way to do it again without bringing the film to a screeching halt to shill for the brewery. That CHUD article gives no details about how the beer will be integrated into the scene, and I can think of plenty of examples where beer would be a more-approrpiate choice for a scene than a martini. For all we know, the script was written with Bond drinking beer, and Heineken saw the opportunity (as opposed to Heineken wanting in, and EON writing a scene just to include it).
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:02 am

Prisoner Monkeys wrote:
Why can't Bond drink beer if it's appropriate to the scene?

Agreed. What next, he can't drink bottled water either?
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:04 am

Mrs Aural Sects wrote:
What next, he can't drink bottled water either?
No. There was probably some little kid peeing in it.
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:04 am

If Bond starts drinking tea (something Bond notes with real disdain), then I might get agitated.
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:06 am

I hope Bond whoops Bardem in that game of beer pong.
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:10 am

*ugh*, I feel like a broken record, but Bond doesn't drink beer because that's not the kind of fellow he is. If James starts drinking cider and watching football in pubs then he's not really James Bond anymore, is he?
And he's got a very wide drink palette outside martinis. Bourbon, brandy, rye, scotch, champagne, etc.

Now, granted, looking through my Fleming he has been known to have beer (never English beer though):
A Lowenbrau in Goldfinger Chapter 14
Miller's Highlife in Diamonds Are Forever Chapter 10
Red Stripe in Man with the Golden Gun Chapter 5
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:12 am

Makeshift Python wrote:
If Bond starts drinking tea (something Bond notes with real disdain), then I might get agitated.
Ever hear of the East India Company? They were real-life Bond villains who basically tried to get China hooked on opium - twice - because they lost their monopoly on the tea trade to the Chinese. If ever they were transplanted into a Bond film, then I could imagine a scene were Bond drinks tea with the villain, mostly because he is being forced to. He doesn't have to like it. In fact, the Chinese were colouring their teas with poisonous dyes, so it has the makings of an assassination attempt to it. Just so long as EON kept Bond's disdain for tea intact during the scene, it could work without compromising the character.

Basically, what I'm trying to say is that beer - like tea - can be appropriate. It just depends on the context of the scene.
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:13 am

Mrs Aural Sects wrote:
What next, he can't drink bottled water either?

As long as it's Perrier.

Bond Drinks Beer 007Perier

Bond and Perrier go back a long way, btw.

Denise Perrier, needing something off her chest. (DAF)

Bond Drinks Beer 200px-Denise_perrier

Bond Drinks Beer Diamonds-Are-Forever-James-Bond-Sean-Connery-Denise-Perrier

Guy Hamilton,ever so helpful.

Bond Drinks Beer Diamonds_are_forever_guy_hamilton_directs_denise_perrier_and_sean_connery
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:14 am

tiffanywint wrote:
Guy Hamilton,ever so helpful.
You just don't get that kind of dedication in directors anymore ...
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:16 am

Bond Drinks Beer 125

Doesn't surprise me that EON is willing to further downgrade this character for the sake of product placement.

Next, he'll be lounging around in Minnesota Vikings sweatpants and watching NASCAR in between missions. No girls allowed.


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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:17 am

Fairbairn-Sykes wrote:
*ugh*, I feel like a broken record, but Bond doesn't drink beer because that's not the kind of fellow he is. If James starts drinking cider and watching football in pubs then he's not really James Bond anymore, is he?
And he's got a very wide drink palette outside martinis. Bourbon, brandy, rye, scotch, champagne, etc.

Now, granted, looking through my Fleming he has been known to have beer (never English beer though):
A Lowenbrau in Goldfinger Chapter 14
Miller's Highlife in Diamonds Are Forever Chapter 10
Red Stripe in Man with the Golden Gun Chapter 5

For a long time I thought Bond had one in GOLDFINGER and when I looked at Khan's list and it wasn't there I thought I got it confused in another book. Looks like Khan has more work to do.
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:18 am

Prisoner Monkeys wrote:
Makeshift Python wrote:
If Bond starts drinking tea (something Bond notes with real disdain), then I might get agitated.
Ever hear of the East India Company? They were real-life Bond villains who basically tried to get China hooked on opium - twice - because they lost their monopoly on the tea trade to the Chinese. If ever they were transplanted into a Bond film, then I could imagine a scene were Bond drinks tea with the villain, mostly because he is being forced to. He doesn't have to like it. In fact, the Chinese were colouring their teas with poisonous dyes, so it has the makings of an assassination attempt to it. Just so long as EON kept Bond's disdain for tea intact during the scene, it could work without compromising the character.

Basically, what I'm trying to say is that beer - like tea - can be appropriate. It just depends on the context of the scene.

Actually the way that scene would play out is that they would attempt to assassinate Bond with some tea and fail because he would refuse to drink it. Check and mate.

Also, I like your "Bond with a time machine" idea.

Fact of the matter is that I doubt EON realizes Bond has a character to compromise. If a single member of the SKYFALL production team has read a single word of Fleming in the past three years I would be severely impressed.
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:22 am

Purvis and Wade surely haven't. And it's paying off for them.
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:31 am

Prisoner Monkeys wrote:
tiffanywint wrote:
Guy Hamilton,ever so helpful.
You just don't get that kind of dedication in directors anymore ...

Guy enjoys his Perrier too!

"Yes Sean, I know you want to rip her top off, but it's my job to get the scene set, just right, so buzz off!"

Sean: "You're a bigger perv than Binder, Hamilton."

Bond Drinks Beer Diamonds_are_forever_guy_hamilton_directs_denise_perrier_and_sean_connery
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:43 am

Fairbairn-Sykes wrote:
Also, I like your "Bond with a time machine" idea.
The East India Company exists today. They're not as villainous as they once were.

Back when people were talking about the possibilities of SPECTRE and Quantum going to war with one another, I had an idea that Quantum could simply be the latest "face" of the organisation. They were once known as the East India Company, but then chanegd their name several times to become the Phoebus Cartel, Majestic-12, the Bilderberg Group, the Trilateral Commission, SPECTRE, Quantum and - my personal favourite - a firm called Ridolfi, Babington & Throckmorton (anmed for three plots against the Queen).
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:44 am

Mmmm. And then Bond could team up with Robert Langdon to go fight the Illuminati?

I don't know if Bond would consider the East India Company villains. I mean, Fleming and by extension Bond were pretty Imperialist, and the Company was sort've the definition of British Imperialism.
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 6:59 am

Fairbairn-Sykes wrote:
Mmmm. And then Bond could team up with Robert Langdon to go fight the Illuminati?
No, that would just be silly.

Fairbairn-Sykes wrote:
I don't know if Bond would consider the East India Company villains. I mean, Fleming and by extension Bond were pretty Imperialist, and the Company was sort've the definition of British Imperialism.
They were, but they dissolved un 1874. Under my idea, they would have re-formed in 1924 as the Phoebus cartel. As new members and new ideas started being introduced, they gradually started to shift away from the principles of the East India Company to the point where they are no longer imperialists, but instead self-serving. It works best if Quantum have some ultiamte objective that is loftier than simply making money.
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 7:14 am

Self-serving to what end? Saying "self-serving" as if that's a trait that inherently makes a character villainous is a little ridiculous.

Really they only make sense as Bond villains if they threaten British or Commonwealth security in some way, IMO.
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PostSubject: Re: Bond Drinks Beer   Bond Drinks Beer EmptyTue Apr 03, 2012 7:38 am

Fairbairn-Sykes wrote:
*ugh*, I feel like a broken record, but Bond doesn't drink beer because that's not the kind of fellow he is. If James starts drinking cider and watching football in pubs then he's not really James Bond anymore, is he?
And he's got a very wide drink palette outside martinis. Bourbon, brandy, rye, scotch, champagne, etc.

Now, granted, looking through my Fleming he has been known to have beer (never English beer though):
A Lowenbrau in Goldfinger Chapter 14
Miller's Highlife in Diamonds Are Forever Chapter 10
Red Stripe in Man with the Golden Gun Chapter 5

I remember Bond thinking Millers Highlife was the champiion of beers, or something along those lines, so he did have an opinion on them.
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